Cossue

It goes without saying; the year 2020 has upended the business dynamics for all major industries around the globe considerably. These rings eerily true for the Luxury Market as well which has long been regarded immune to ebbs & peaks of the mortal markets. The Luxury Industry suffered a sharp slump of over 40% in the first three 2020 Quarters in itstraditional markets of the US & Europe, which represents the sharpest peacetime disruption the industry has seen post WWII. The only major bright spot that remains is the APAC region, more specifically China. China’s success in containing the Pandemic early on and the seemingly insatiable Chinese appetite for all things fine has single handedly prevented the industry from slipping into oblivion. So, what does this augur for the Indian Luxury market which is forecasted to overtake UK to become the 5 th largest in the world by 2025? Let’s take a look further. Luxury has had a consistent definition for a long time, products made ...

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